Privacy Policy

Last Revised / Effective Date: 10/29/2026

Sun Palace Vacations (“Company”,”we”, “us” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of personal information we may collect from you or that you may provide when you visit the website located at https://www.sunpalacevacationhomes.com/  (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that personal information.  For purposes of this policy, “personal information” includes information that is linked or reasonably linkable to an identified or identifiable individual.  It generally does not include de-identified data, aggregated data or publicly available information where excluded by applicable law.

This policy applies to information we collect:

• on this Website.
• in email, text, and other electronic messages between you and this Website.

It does not apply to information collected by:

• us offline or through any other means, including on any other website operated by Company or any third party; or
• any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes constitutes acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of personal information from and about users of our Website, including:

• identifiers and contact information, such as name, postal address, email address, telephone number, account identifiers and IP address;
• commercial and transaction information, such as product or services considered, requested or purchased, along with related records;
• information regarding your internet or other electronic network activity, such as browsing history, interactions with the Website, referring pages, device identifiers for the equipment you use to access our Website, browser type, operating system, usage details and cookie or advertising identifiers;
• approximate location information derived from your IP address;
• audio, electronic or similar information, such as customer-service-related communications;
• content that you submit, including form entries, correspondence, comments and other materials.

We collect this information:

• directly from you when you provide it to us.
• automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and data from cookies and other tracking technologies.

Information You Provide to Us

The information we collect on or through our Website may include:

• information that you provide by filling in forms on our Website. This includes information provided when registering to use our Website, subscribing to our service, posting material, or requesting additional services. We may also ask you for information when you report a problem with our Website.
• records and copies of your correspondence (including email addresses), if you contact us.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• estimate our audience size and usage patterns.
• store information about your preferences, allowing us to customize our Website according to your individual interests.
• speed up your searches.
• recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser settings to refuse cookies, our system will issue cookies when you visit our Website.
• Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• to present our Website and its contents to you.
• to provide you with information, products, or services that you request from us.
• to fulfill any other purpose for which you provide it.
• to notify you about changes to our Website or any products or services we offer or provide through it.
• in any other way we may describe when you provide the information.
• To market the Company’s and its affiliates’ products and services to you.
• for any other purpose with your consent.

We may use the information we have collected from you to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Google Advertising and Analytics

We have implemented Google Analytics Advertising Features on the Website. Together with third-party vendors, including Google, we use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers, together to collect information about your use of the Website for analytics and advertising purposes. We also utilize Google Ads Remarketing; third-party vendors, including Google, show our ads on websites across the internet and use cookies to serve ads based on a user’s prior visits to the Website.

You can opt out of Google Analytics Advertising Features and Google’s use of cookies through your Google Ads Settings and, for mobile apps, through Ad Settings. You may also opt out of the Google Analytics Advertising Features for the web using Google’s opt-out tool at https://tools.google.com/dlpage/gaoptout/, and you can opt out of participating third-party vendors’ use of cookies through the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/.

Disclosure of Your Information

We may disclose de-identified or aggregated information about our users without restriction to the extent permitted by law.

We may disclose personal information that we collect, or you provide, as described in this privacy policy to the following categories of recipients for the purposes described in this policy:

• to our subsidiaries and affiliates.
• to contractors, service providers, and other third parties we use to support our business, including hosting, information technology, security, customer support, communications, advertising, social media, analytics, payment and professional service providers.
• to an actual or prospective buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Sun Palace Vacations’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Sun Palace Vacations about our Website users is among the assets transferred.
• to actual or prospective investors, lenders, advisers and other participants in a corporate transaction to which the Company is a party.
• to government authorities, courts, regulators, law enforcement and other parties when required or permitted by law.
• to fulfill the purpose for which you provide it.
• for any other purpose disclosed by us when you provide the information.
• with your consent.

We may also disclose your personal information to enforce or apply our Terms of Use (https://www.sunpalacevacationhomes.com/website-terms-of-use/) and other agreements, including for billing and collection purposes.

We may also disclose your personal information if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Sun Palace Vacations, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to give you choices about the personal information you share with us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
• Opt-Out Signals. We will also process recognized universal opt-out preference signals, such as Global Privacy Control, as required by applicable law. Because these signals are browser- and device-specific, you may need to use the signal on each browser and device you use to access the Website.  If you clear your cookies on a particular device, you may need to renew your preference.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Sensitive Data

We do not knowingly collect or process sensitive data except as necessary to provide a product or service you specifically request or as otherwise permitted by applicable law.  Where applicable law requires consent to process sensitive data, we will obtain consent before processing and provide a method to withdraw consent.  We will not process sensitive data, or personal information of a known child, except as permitted by applicable law.

Data Retention

We retain personal information only for as long as reasonably necessary and proportionate to the purposes described in this policy, including to provide requested products or services, maintain business and transaction records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and protect against fraud and security threats. The applicable retention period for a category of personal information depends on factors such as the nature of the information, the purpose for which it was collected, legal and regulatory requirements, contractual obligations, ongoing business needs, dispute resolution requirements, and security considerations. When personal information is no longer required, we delete, de-identify, or securely dispose of it, subject to legal and operational requirements.

Your State Privacy Rights

Depending on your state of residence and subject to applicable exceptions, you may have the right to:

• Confirm whether we process your personal information and access that data.
• Correct inaccuracies in your personal information.
• Delete personal information provided by or obtained about you.
• Obtain a portable copy of personal information you previously provided or, where required, other personal information we maintain about you.
• Obtain information about categories of personal information processed, sources, purposes, and categories of recipients.
• Obtain a list of specific third parties to which we disclosed personal information, where required by law and subject to applicable limitations.
• Opt out of the sale of personal information, targeted advertising, or certain profiling.
• Withdraw consent to processing where processing is based on consent, including certain sensitive-data processing.
• Appeal our denial of a request.
• Not receive discriminatory treatment for exercising applicable privacy rights.

These rights vary by state, and we may deny or limit a request where permitted by law. California residents should also visit our Privacy Policy for California Residents (https://www.sunpalacevacationhomes.com/privacy-policy-california-residents/ ).

To exercise your state law privacy rights, you may submit a request by emailing [email protected] or, if you are a California resident, by utilizing the telephone number set forth in our Privacy Policy for California Residents. Please describe your request and provide sufficient information for us to identify the applicable records and verify your identity. We will use personal information submitted with a request only to verify and respond to the request, maintain required records, and prevent fraud.

We may request additional information to verify your identity or authority. If we cannot verify a request, we may deny it. Where permitted, we may charge a reasonable fee or decline requests that are manifestly unfounded, excessive, repetitive, or otherwise not required by law. We will respond within the period required by applicable law and will notify you if an extension is permitted and reasonably necessary.

Where permitted by applicable law, you may designate an authorized agent to submit privacy rights requests on your behalf. We may require the authorized agent to provide proof of authority and may require verification of your identity directly with you before processing the request.

If we deny your request, you may appeal by using [email protected] and writing “Privacy Appeal” in the subject line or request description. Please identify the request being appealed and explain the basis for the appeal. We will respond within the time required by applicable law. If the appeal is denied, we will provide any further information required by applicable law, which may include a method to contact your state attorney general or other regulator.

Data Security

Although we use reasonable administrative, technical and physical safeguards that are designed to protect your personal information, we cannot guarantee the absolute security of your personal information transmitted to or stored by our Website.

The safety and security of your information also depend on you. Where we have given you (or you have chosen) a password for access to certain parts of our Website, you are responsible for keeping it confidential. We ask you not to share your password with anyone and to notify us promptly if you suspect any unauthorized access. Likewise, we are not responsible for the circumvention of any privacy settings or security measures contained on the Website.

Children’s Privacy

The Website is not directed to persons under 18 years of age, and we do not knowingly collect personal data from persons under that age. If we learn that we collected personal data from a child in violation of applicable law, we will take appropriate steps to delete it. A parent or guardian may contact us at https://www.sunpalacevacationhomes.com/website-terms-of-use/.

Third-Party Websites and Services

The Website may link to third-party websites, applications, plug-ins, or services. Their privacy practices are governed by their own notices, and we are not responsible for their practices. We encourage you to review those notices before providing personal information to them.

Changes to Our Privacy Policy

We may update this privacy policy from time to time.  It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website’s home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Sun Palace Vacations

Sun Palace Vacations

19041 San Carlos Blvd #1, Fort Myers Beach, FL 33931